November 25, 2013

HUNTINGDON VALLEY, PA – Praxis Communications has been retained by Webster Engineering, Inc. of Winfield KS for a wide range of marketing communications projects.

Webster was purchased by Lionheart Ventures in November and incorporated as a wholly owned company of Selas Heat Technology Company LLC. Renamed Webster Combustion Company, the firm manufactures commercial and industrial boiler burners, which complements the product line of Selas, a 115-year old combustion technology firm acquired by Lionheart Ventures in 2005.

Praxis' first order of business was to develop new graphics for a major HVAC trade show in New York, followed by an overhaul of its aging and inadequate website. In addition, Praxis was involved in redesigning the company logo, conducting internal and external perception studies to create a new positioning platform, developing sales collateral for the company's US representatives, and improving organic search traffic and conversions. Once these short-term activities are complete, Praxis will develop an integrated annual program based on the new marketing strategy.

Praxis Communications is a full-service business-to-business marketing communications agency that implements and manages focused strategies designed to achieve its clients' specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.