February 21, 2013

HUNTINGDON VALLEY, PA – Praxis Communications has launched a new website for Sussex Wire, Inc. of Easton, PA, at www.sussexwire.com. Designed to rank high for organic search for a wide variety of relevant technical terms, the site is packed with nearly sixty application profiles describing advanced design, engineering and manufacturing techniques for cold forming, roll-forming, OMNI, EDM and stamping. Clients, partners and potential customers will be able to easily find, access and submit inquiries on the most advanced reference material and searchable knowledge base created to help reduce total cost of design and manufacture of precision mini / micro metal fabricated components.

The website was designed to attract organic search traffic for high quality convertible leads as well as elevate the company's brand perception as a world class manufacturer of precision cold forged components.

The site is managed through a custom user-friendly content management system (CMS) for ongoing edits and updates. Real-time traffic statistics, metrics and conversion data are available on-demand to the client via Praxis' exclusive media tracking tool. Contacts resulting from inquiries and leads are stored in the website's database to be retrieved as needed by the client for future permission marketing.

Praxis Communications is a full-service marketing communications agency that creates creative, results-driven strategies for B2B clients. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.