September 14, 2012

HUNTINGDON VALLEY, PA – Praxis Communications has been awarded a project to redesign the website for Sussex Wire, Inc. of Easton, PA. Acquired by Argosy Investment Partners IV L.P. on May 31, 2012, Sussex's new COO made it a priority to rebuild the website as critical first step of a new marketing plan to make a profitable company even more successful.

Sussex Wire specializes in the design, manufacturing and distribution of highly-engineered, specialty metal parts and components, made faster and in a more cost-effective manner than traditional machining, stamping and casting methodologies. The company serves a variety of blue chip customers who operate in the medical, electronics, connectors, computers, automobiles, semiconductors, and glass-to-metal seal industries. Because of the company's high profile target audience, and the sophistication of the products it makes, it was immediately apparent that the current website was a poor reflection of the brand's value.

Praxis was contracted to redesign the website with clear objectives to generate non-branded organic traffic, improve site engagement and create inquiries. The client also required the site to be manageable independently with a user-friendly content management system (CMS) for ongoing site edits and updates.

Praxis' first step will be to interview internal staff for their perceptions of strengths, weaknesses and core competencies, then talk to the company's channels and customers to help develop a clear picture of a new brand promise that can be utilized throughout the website and other future marketing efforts. The new site is scheduled to be completed by year's end.

Praxis Communications is a full-service marketing communications agency that creates creative, results-driven strategies for B2B clients. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.