January 2, 2014

HUNTINGDON VALLEY, PA – Praxis Communications has been retained by Sussex Wire, Inc. of Easton PA to manage and execute an integrated marketing communications strategy from January through December, 2014.

The program follows the successful launch of a new website developed by Praxis in 2013. Immediate goals for marketing communications will be to create a suite of sales collateral materials, conduct ongoing Internet marketing services to improve relevant search traffic and conversions, and execute a wide range of content marketing and public relations activities to expand awareness of the company's services.

Sussex Wire applies cold-forming and roll-forming manufacturing techniques to shape metal wire and specialty alloys at room temperatures into highly engineered, precision, micro-miniature components in a more cost-effective manner than traditional machining, stamping, metal injection molding and casting methods can. Sussex serves global blue chip customers who operate in the medical, electronics, computer, automotive, appliance, semiconductor, and glass-to-metal seal industries.

Praxis Communications is a full-service business-to-business marketing communications agency that implements and manages focused strategies designed to achieve its clients' specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.