December 12, 2013

HUNTINGDON VALLEY, PA – Praxis Communications is pleased to announce a contract agreement with Protavic America (www.protavicamerica.com) of Londonderry NH to improve the company's Internet search results.

Protavic America is a wholly owned subsidiary of Protex International, a French company based in Paris. The company manufactures high-performance conductive adhesives & non-conductive adhesives, encapsulation resins, potting resins, sealants, coatings, impregnation and casting materials as well as non silicone based thermal grease products used by customers worldwide.

The main marketing objectives for the near term are to:

1. Increase relevant search traffic to a single part of the website, especially with a goal of increasing requests from people in target industries and companies
2. Test advertising and content marketing methods to increase traffic, useful conversions, ranking strength, and brand awareness, especially in target markets
3. Establish useful search terminology to support objectives above

Praxis Communications is a full-service business-to-business marketing communications agency that implements and manages focused strategies designed to achieve its clients' specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.