March 5, 2012

HUNTINGDON VALLEY, PA – Praxis Communications has successfully resurrected, updated and relaunched a website for a new client, U.S. Underwater Services, Inc. based in Mansfield TX. U.S. Underwater's parent, Coppermine Capital, came to Praxis by virtue of a prior relationship with a different business unit, looking to re-establish its brand on the web since buying back the business from another owner after four years apart. The prior owner had decided to divest its interest in underwater maintenance and construction projects in the Gulf of Mexico, where U.S. Underwater operates, following the devastating BP oil leak in 2011. As business returned to normal in 2012, Coppermine Capital repurchased the company with a view to renewing its offshore customer base and expanding into new inland underwater services.

Praxis examined multiple versions of old website files that had been virtually buried in archives, re-established the prior URL, and moved the site to a new host provider to facilitate updates. Once uploaded, within several days, Praxis had added new content and calls-to-action and built a database to store visitor data generated by a new inquiry form. After the company's management has had time to catch up on customer relationships and other initiatives, U.S. Underwater plans to engage Praxis to redesign the website entirely. In the meantime, Praxis set up a low-cost pay-per-click program to generate traffic and leads until the site can be rebuilt and fully optimized.

Praxis Communications is a full-service marketing communications agency that creates creative, results-driven strategies for B2B clients. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.