October 1, 2012

HUNTINGDON VALLEY, PA – Praxis Communications has unveiled a custom designed tool that records all the details of its clients' media placements, and makes available a dashboard for each client to view their performance statistics in real time. Designed and built entirely from the ground up in open source code, the tool automatically applies a tagged URL for each online placement that integrates with Google Analytics to allow simple, user-friendly reporting of ad performance plus other statistics normally available within Google Analytics.

Available to Praxis clients at no additional cost, the new tool records details of every online and print insertion that Praxis places on its clients' behalf, including newsletter sponsorships and direct marketing deployments. Now, high resolution files are stored online and downloaded from a simple link by publishers rather than relying on the need to transfer large files through complicated FTP portals.

On the client reporting side, the tool displays traffic, clickthroughs, and goal conversions for all placements, plus performance for paid and organic traffic, both branded and non-branded. Using a secure login, clients may access graphical and statistical reports from anywhere, view a spreadsheet of all placements planned, and download any print or online ad that has been released for publishing. This comprehensive media planning and reporting tool is another way Praxis is making marketing, planning and execution a more collaborative process.

Praxis Communications is a full-service marketing communications agency that creates creative, results-driven strategies for B2B clients. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.