May 23, 2011

HUNTINGDON VALLEY, PA – Praxis Communications is very pleased to announce the launch of a new website for Porter Instrument Division of Parker Hannifin, at www.porterinstrument.com.

The new site includes easily navigable content for the divisions two product lines: industrial flow control technology and dental/medical office products. Each product group was designed to divide into its own navigation structure beyond the home, or "bridge" page, since buyers of the two lines rarely cross paths. The company's industrial products are used in laboratory, life sciences, microelectronics, chemicals, and alternative fuel applications, while the dental side of the business focuses on nitrous oxide sedation systems, emergency oxygen, sterilization and communication systems.



The website allows the client to upload, delete and edit all product content through an integral content management system without programming skills. It was also designed to dramatically improve search optimization, a feature particularly important to the industrial products group.



Praxis Communications is a full-service business-to-business marketing communications agency that implements and manages focused strategies designed to achieve its clients' specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.