
Porter Instrument Commissions New Dual-market Website
July 1, 2009
HUNTINGDON VALLEY, PA – Praxis is pleased to announce a contract from Parker Hannifin, Porter Instrument Division for a new website to serve two very different audiences: their industrial flow measurement and control market, and their dental practice market. Porter Instrument, located in Hatfield, PA, has been an innovator in the flow measurement field since 1968. The company's dental products are principally involved in nitrous oxide control systems and office communications systems.
The new website will have a common home, or "bridge", page, but then split into the two distinct product lines to serve each audience. The design of the site will be compatible with Parker's corporate template, but adapted to the needs of the flow control business. The site will include a custom content management system based in PHP, and a variety of interactive tools to help site visitors find what they need quickly and submit inquiries on the products of their interest.
Praxis Communications is a full-service business-to-business marketing communications agency with an emphasis on Internet marketing. The company's core objectives are to brand its clients at the first tier among their competitors, and to implement and manage focused strategies to achieve their specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.

