September 28, 2011

HUNTINGDON VALLEY, PA – Praxis Communications is pleased to announce an annual strategic engagement with Porter Instrument, a division of Parker Hannifin Corporation, a global fluid processing component manufacturer. Praxis has been engaged to expand the division's brand awareness in the industrial and medical/dental sectors, to increase relevant traffic to the new website, and improve lead generation from the site.

This program follows the launch of a new website by Praxis in May, 2011. In the first 12 weeks since launch, the new site has produced a nearly 400% increase in traffic over the old website and generated hundreds of leads that the old site never produced. The new program will focus on generating leads from additional search engine optimization efforts, supplemented by pay-per-click and vertical online and print advertising. In addition, new conversion techniques will be applied to improve engagement and lead generation from site visitors.

Praxis Communications is a full-service marketing communications agency that creates creative, results-driven strategies for B2B clients. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.