July 14, 2014

HUNTINGDON VALLEY, PA – Praxis Communications today launched a redesigned website for Webster Combustion (www.webster-engineering.com) a wholly owned company of Selas Heat Technology Co. LLC.

Located in Winfield KS, Webster engineers and manufactures boiler burners for commercial and industrial applications. The company also offers technologies to enhance combustion efficiency, saving both fuel and electricity and reducing emissions.

Webster commissioned Praxis to overhaul an old relic of a website to improve the brand perception, drive more organic search traffic, generate greater visitor engagement, and increase inquiries. Another important goal that the new site accomplished was to provide the administrator better tools to manage its content. Praxis’ exclusive custom PHP content management system was used as the site’s platform to overcome many limitations of commercial and open source platforms that restrict their ability to rank for search.

Praxis Communications is a full-service business-to-business marketing communications agency that implements and manages focused strategies designed to achieve its clients' specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.