May 1, 2013

HUNTINGDON VALLEY, PA – Praxis Communications is pleased to announce the award of a website re-development project from Maxsys Fuel Systems (www.maxsysltd.com), a wholly owned company of Selas Heat Technology Co. LLC.

Maxsys Fuel Systems manufactures energy saving equipment that pre-treats fuel (gas and oil) supplied to industrial burners to enhance combustion, and produce a cleaner burn, reduced fuel use, and lower carbon emissions (CO2).

The company has commissioned Praxis to develop a new website that retains its current functionality but increases its ability to rank for organic search. By extension, the goals of the redesigned website are to increase relevant traffic through non-branded organic search and search marketing (pay-per-click), to improve visitor engagement, and to increase RFQ generation. An important collateral goal is to provide the administrator of the site better tools to manage its content.

Praxis Communications is a full-service B2B marketing communications agency with an emphasis on Internet marketing. The company's core objectives are to brand its clients at the first tier among their competitors, and to implement and manage focused strategies to achieve their specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.