May 29, 2007

HUNTINGDON VALLEY, PA – Praxis Communications is pleased to announce the launch of a new web site for its client, Ipsen, Inc. (www.ipsenusa.com). Ipsen is a nearly 60-year-old firm that supplies thermal process capital equipment to the heat treating and brazing industries. The web project was initiated in January 2007 due to an integration of two brands that had previously maintained separate identities.

Kris Molitor, Ipsen's Supervisor of Information Technology, offered the following comments upon its launch: "Congratulations! The new site is fantastic! You have met and exceeded ALL of the usual criteria by which web sites are measured for successful functionality. The speed, clean mapping, instant hyperlinks, informational and yet easy to follow layout it's a truly fantastic marketing tool!  Since the three years I spent in the e-commerce world, I have reviewed numerous sites and have not seen one any more effective than this one! You have created a truly present day look and feel for our very old and well established product line!"

Praxis’ relationship with Ipsen began with its sister organization, VFS Corporation, in 1996. Ipsen and VFS Corp have been owned by the same parent since 2001, but elected to maintain individual identities. This changed in January 2007, and Praxis continued its relationship with the new combined organization.

Praxis Communications is a full-service B2B marketing communications agency with an emphasis on Internet marketing. The company's core objectives are to brand its clients at the first tier among their competitors, and to implement and manage focused strategies to achieve their specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.