October 21, 2013

HUNTINGDON VALLEY, PA – Thousands of attendees came from every corner of the globe for the International Baking Industry Exposition in Las Vegas, October 6-9, a major event held every three years. Selas Heat Technology products provide consistent and reliable heating for many different types of bakery ovens and finishing lines. Selas enjoyed a very busy booth, with many attendees visiting specifically as a result of a well-coordinated pre-show marketing strategy.

Praxis handled the pre-show publicity, advertising and permission marketing efforts, designed the booth and hanging sign, promoted the company's new product in the show's Innovation Showcase, and developed a website landing page to engage potential visitors. A significant number of leads were generated from USA, Mexico, Canada, China, Europe and many other regions.

Praxis Communications is a full-service business-to-business marketing communications agency that implements and manages focused strategies designed to achieve its clients' specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.

For more Selas news and updates, go to www.selas.com/news.