October 4, 2010

HUNTINGDON VALLEY, PA – Praxis helped Gallus Inc. inaugurate a North American road show for its new flexographic press with the the first stop on its tour at Labelexpo Americas in Chicago, September 14-16, 2010. In fact, the entire booth space featured the road show theme with the new Gallus ECS 340 in operation, just as it will be presented at other stops following the show. The new Gallus product is an affordable flexographic press with a unique technical granite core, thus the "rock star of label printing." At the trade show, the press was unveiled in operation on a converted truck trailer, and will now spend the next six months touring the U.S.

Praxis developed the theme and designed the graphics for the truck and the exhibit space, and deployed a pre-show email campaign to drive traffic to the booth. In addition, a website dedicated to the ECS 340 was developed as a landing page for print ads, banners and other online marketing, all leading up to the exhibit and the road show beyond.

Praxis Communications is a full-service business-to-business marketing communications agency with an emphasis on Internet marketing. The company's core objectives are to brand its clients at the first tier among their competitors, and to implement and manage focused strategies to achieve their specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.

Visit the Gallus ECS 340 website at www.therockpress.com.

Praxis Communications is a full-service B2B marketing communications agency with an emphasis on Internet marketing. The company's core objectives are to brand its clients at the first tier among their competitors, and to implement and manage focused strategies to achieve their specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.