June 8, 2012

HUNTINGDON VALLEY, PA – Praxis Communications has been awarded a project to update the website contents and user experience for Fire Suppression Systems (FSS) in Bozeman, Montana. The company's owner, Coppermine Capital, came to Praxis by virtue of a prior relationship with a different business unit, looking to expand its brand exposure from that of a small local firm to one with greater geographic reach and expanded product and service offerings.

As a part of the task, Praxis developed new content affirming FSS's core competencies and capitalizing on the company's training and certification program for all types of fire safety and suppression systems. In addition, Praxis built a new easy-to-use inquiry form that emails inquiries to FSS sales staff, and also stores visitor data for future permission marketing. Once the website updates were launched, Praxis set up a Google AdWords pay-per-click campaign to generate traffic and inquiries from their expanded regional territory. Future efforts will focus on a total redesign of the website and potentially a marketing program to promote fire safety equipment online to a national audience.

Praxis Communications is a full-service marketing communications agency that creates creative, results-driven strategies for B2B clients. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.