April 16, 2010

HUNTINGDON VALLEY, PA – After working for several years with the new company on a project basis, Extreme Broadband Engineering in Millstone Township NJ engaged Praxis to research the company's existing brand perception among its distributor stakeholders and major customers versus its competitors. At the conclusion of the three-month discovery process, Praxis presented a comprehensive report detailing the findings and recommending a cohesive integrated marketing strategy based on a new positioning platform. Because it was found that Extreme's products and, in fact, its entire philosophy, are designed to work together better than any other provider's, Praxis proposed adopting the message "Altogether smarter" in advertising, direct marketing, and on their website.

A brand new – simplified and elegant – website design was created and produced in time for the company's participation in the 2010 SCTE show in New Orleans which opened on October 20, 2010.

Learn more about Extreme Broadband at www.extreme-broadband.com.

Praxis Communications is a full-service B2B marketing communications agency with an emphasis on Internet marketing. The company's core objectives are to brand its clients at the first tier among their competitors, and to implement and manage focused strategies to achieve their specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.