May 24, 2013

HUNTINGDON VALLEY, PA – Praxis Communications is pleased to announce a contract agreement with a new full-service client in the electronics equipment industry, DDM Novastar (www.ddmnovastar.com) of King of Prussia, PA.

DDM Novastar, Inc, was established in 2011, following the close of APS Novastar, LLC, formerly of Huntingdon Valley, PA. Many of the key staff from APS were hired by DDM Novastar to continue the legacy started by APS in 1981. DDM Novastar continues in their footsteps as the global leader in the design, development, and manufacture of OEM equipment for the short to medium run surface mount technology (SMT) and printed circuit board (PCB) markets.

The main marketing objectives for the near term are to re-establish the company as an innovator and market leader, positioning the company as one of the few made-in-USA manufacturers of SMT and PCB assembly equipment. Praxis will begin by collaborating with DDM staff on planning and promoting an open house to introduce customers to hands-on product demos, participate in technical workshops and tour the factory. This will be followed by an aggressive and consistent public relations program, a regular permission marketing plan, and increased attention to search optimization and website conversions.

Praxis Communications is a full-service business-to-business marketing communications agency that implements and manages focused strategies designed to achieve its clients' specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.