
Praxis Launches Web Site For Array HFS
February 8, 2007
HUNTINGDON VALLEY, PA – Praxis Communications is pleased to announce the launch of a new web site for its client, Array Healthcare Facilities Solutions (www.arrayhfs.com). Array is an architectural firm catering exclusively to the healthcare facilities marketplace. Array contracted with Praxis to update its current web site to create a richer user experience for their target audience, and to help build additional awareness and familiarity in their marketplace.
Array and Praxis planned and implemented navigation so facilities managers and maintenance engineering staff could easily find and view the work Array has designed. In fact, the site has several 360-degree tours that visitors can use to experience the facility, to help communicate Array's strength in a specific area of expertise.
Praxis built a substantial Portfolio section that showcases many of the completed healthcare projects that Array has managed. Additional photo viewers in most of the case studies provide a rich opportunity to see a balanced representation of each project, beyond just an elegant marquis photo. The Portfolio section provides practical information to help healthcare facilities decision makers understand the types of facilities Array has managed, along with quantitative information about each facility.
Praxis Communications is a full-service B2B marketing communications agency with an emphasis on Internet marketing. The company's core objectives are to brand its clients at the first tier among their competitors, and to implement and manage focused strategies to achieve their specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.

