March 17, 2009

HUNTINGDON VALLEY, PA – Praxis Communications is pleased to announce the launch of an new integrated web site for APS Novastar in Huntingdon Valley. APS Novastar had maintained two separate web sites hosting complementary product lines, and wanted to consolidate the content into a single, powerful site. The major goals of the project were to improve the user experience to attract and keep visitors on the site longer and to encourage them to take a greater proportion of conversion actions.

The new site was built in a content management system (CMS) that allows the client to take full control of the static and dynamic contents of the site without requiring code knowledge. User can find products easily using their own selection criteria, compare them side-by-side, request a quote through a variety of methods (including a unique Product Inquiry Cart utility), or engage with a specialist using the Ask An Expert tool.

Debra Sesholtz, APS Novastar's VP Marketing, commented after the launch: "I just wanted to thank you and your team for all the hard work you did to get the web site launched last week. We have been receiving very positive feedback on the site."

As part of the project, Praxis also redesigned the company's logo, incorporating the brand equity which exists in the name, while updating the image to reflect a more forward-looking enterprise.

Praxis Communications is a full-service B2B marketing communications agency that implements and manages focused strategies designed to achieve its clients’ specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.