September 5, 2008

HUNTINGDON VALLEY, PA – Praxis Communications is pleased to announce the award of an integrated web site re-build project from APS Novastar in Huntingdon Valley. APS currently maintains two separate web sites hosting complementary product lines, and desired to consolidate the content into a single, powerful site. The major goals of the project are to improve the user experience to attract and keep visitors on the site longer and to encourage them to take a greater proportion of conversion actions. To accomplish this, the new site will incorporate advanced tools to allow a higher degree of self-service, allowing a potential customer to easily find, compare and inquire about products of interest.

As part of the project, Praxis will redesign the company's logo, incorporating the brand equity which exists in the name, while updating the image to reflect a more forward-looking enterprise.

Praxis Communications is a full-service B2B marketing communications agency with an emphasis on Internet marketing. The company's core objectives are to brand its clients at the first tier among their competitors, and to implement and manage focused strategies to achieve their specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.